Search Engine Optimisation
(SEO) for Estate Agents

Strategically place your website at the very top of the search engine results, for the exact phrases your local target market are searching for, to increase your online exposure and generate quality leads.

ViewScape are a digital marketing agency dedicated to the property industry; a group of creative, marketing and property professionals with an expert SEO team. We manage growth and lead generation focused marketing strategies for estate agents.

Why Optimise for Search Engines?

Many people in the UK search online for estate agency services. Most use popular search engines – like Google – and over 90% of them don’t look beyond the first page of results.

Search engines use algorithms to determine which websites show on the first page. Put simply, they measure how relevant web pages are to the search phrase, and how trustworthy or authoritative your website is.

SEO is the process of perfecting the relevance of your web pages to your potential customers, and ever-improving the trustworthiness of your site in the eyes of search engines’ algorithms, to be found at the top of search results and grow website traffic.

Get your free, bespoke SEO report.

Understand your SEO strengths and weaknesses with our overview of your website’s optimisation and performance.

1. SEO Audit

To improve your search engine rankings, we first need to understand your current situation. Our SEO audit comprises a detailed checklist of SEO factors, we’ll thoroughly analyse your website so as to understand where the biggest SEO improvements can be made.

This allows us to prioritise the most important aspects of your bespoke SEO strategy, so that we can hit the ground running and deliver increased website traffic from day one, as well as delivering long-term value. I also acts as a benchmark so that we can evidence your return on investment over time.

2. Keyword Strategy

‘Keywords’ are the search phrases that potential clients are typing into Google, such as “London Estate Agent”, “Letting Agent in Bournemouth”, or “Local Property Valuation”.

Successful SEO depends on selecting the right keywords for your company. Those with the highest search volume, specifically among your target audience, are the most lucrative. Targeting the wrong Keywords on your web pages means missing out on potential new business leads. 

We research the Keywords your potential customers are searching for the most. Then we analyse the SEO of your competitors websites, plan how to outdo them, and place your website above theirs. The result is a structured Keyword strategy which guides your ongoing SEO.

3. On-page & Technical Optimisation

On-page SEO

Optimising your website pages for the keywords selected in your keyword strategy involves a comprehensive checklist of web design elements and code. This stage is vital to successful SEO, as collectively the items our on-page SEO checklist show the search engines specifically what your pages are about, and which search phrases to show them for.


Our technical SEO checklist contains a detailed list of technical aspects of your website which collectively improve your SEO. They’re different from the on-page factors as they don’t have anything to do with the content on your web pages. Think page loading speeds, secure encrypted connections, website structure and user experience.

4. Off-page SEO & Local Link Building

Authority Building

Equally as important as on-page optimisation for relevance, search engine algorithms determine the trustworthiness of your website based on the number of quality referral links back to it across the internet.

Our link-building strategy is designed for exclusively the estate agency industry, ensuring the highest quality relevant links to build your domain and page authority ratings.

Local SEO

Not everybody sees the same websites in the same order when using search engines, especially not when searching for services like estate agency. In these cases, sites like Google display results which are known to be local to the searcher too, so that they see the nearest agents to their location.

We implement a range of local SEO tactics to ensure that your local target market can find you online.

estate agent search engine optimisation

5. Search Optimised Content Creation

With optimised website pages, the SEO strategy turns towards lead-generation based blog content, built around the themes in your keyword strategy. We plan, design and implement engaging content marketing campaigns aimed at providing value to your target audience, and nurturing contacts over time.

6. SEO Monitoring & Performance Reporting

With all on-page, technical, off-page and local optimisation factors being managed over time, we provide timely reports on your SEO success month-by-month. We’ll show analysis of your website traffic, with a focus on the web traffic and leads you’re generating through search engine marketing.

Built Specifically for the Property Industry.

ViewScape are digital marketing specialists for the property industry. Only for the property industry. We’re not a one-size-fits-all agency and we never will be… We believe that the best application of digital services to estate agency comes not only through being digital marketing experts, but through being property industry experts too.

That’s why our team is a unique mix of creative, digital and property industry professionals. It’s why our SEO processes are deeply embedded in the nuances and intricacies of the estate agency industry, and it’s how we deliver unmatched return on investment from search engine optimisation for estate agents.

Don’t forget your free SEO performance review.

Talk to our Digital Team

Let’s talk about how you can increase website traffic, brand awareness, and lead generation with professional optimisation.