Ongoing email marketing outreach campaigns to datasets of warm leads. Monitoring and analysis of contacts’ engagement with campaigns over time.
Panache Consultancy are the UK’s leading Hospitality, Facilities Management and Catering consultants. They acquired a dataset of warm leads, which complied with GDPR, and asked ViewScape to plan, implement and monitor and ongoing email campaign, with the intention of converting leads.
We have consistently achieved email open rates and response rates above the client’s industry average, and have provided actionable recommendations on which contacts should be approached further based to their engagement with the campaign.